Field Notes

Local SEO and AI search guides

How to get a local business found on Google Search, Google Maps and AI assistants. It is the same playbook we run for clients, and each guide answers the question first.

01

On-page SEO for local business websites: what to fix first

Titles, headings, service and city pages, NAP, links, images, speed and mobile: the on-page fixes that matter for local sites.

~5 min read
02

How ChatGPT, Google AI Mode and other AI assistants choose local businesses to recommend

How ChatGPT, Google AI Mode and Perplexity pick local businesses, a 15-minute test, and what to fix first.

~5 min read
03

How to set up and maintain your Google Business Profile

Setup, monthly upkeep and what changed in 2024-2026, including the end of Business Profile chat and the old Q&A.

~5 min read
04

How to get more Google reviews without breaking Google or FTC rules

The ask, the link and the rules: grow your Google reviews without rewards, gating or FTC risk.

~5 min read
05

How to read Google Search Console in 15 minutes a month

The four Search Console reports to check each month, the new branded and AI reports, and how to tell a dip from a real drop.

~6 min read
06

What schema markup is and what it does for a local business

What schema markup tells search engines, the fields a local business needs, the review star rule and what changed in 2026.

~5 min read
07

How Google decides who makes the map pack

Relevance, distance and prominence: what each factor means, what you can change and why you cannot pay for a spot.

~5 min read
08

How to spot a bad SEO agency before you sign a contract

Guarantees, secret methods, accounts in their name and risky shortcuts: what to watch for and what to ask.

~5 min read